A survey among 90,168 graduates by an online recruitment portal showed 40% of job-seekers are interested in working in China's emerging first-tier cities.
Among students who will graduate this year, 40.18% said they hoped to work in cities including Chengdu, Hangzhou, Chongqing, and Wuhan, a rise of 2.68% over the report last year.
Second-tier cities also gained popularity as favorite among 25.94% of graduates, an increase of 4.74%.
The report said data in recent years showed first-tier cities including Beijing, Shanghai, Guangzhou and Shenzhen continued to lose their luster.
New job-seekers are more ready to ditch them as they become more interested in both new industries and incentives rolled out by emerging cities to attract talent.
In looking for a job, 41.7% of students said they value the possibility to fulfill their personal value most, while 26.97% prefer a job in line with personal interest and 23.19% take a job simply as a means to earn a living.